CHARLIE CHAMBERS
Professional Page
CV
Branding
Here I am going to explore my future branding position with the upcoming release of my new EP. I have collaborated with an artist to create a piece of artwork to fit in not only with the music it represents but me as a brand. Here is the final artwork cover.
The use of art was something I felt passionate for this piece as it was the first time in my career I would use art instead of a photo for an album cover. As a London based solo artist - the art represents me very accurately. It also has the incredible features of a great artist and the colours are a beautiful contrast on the beige theme of my artist page. A professional I take inspiration from is Noah Kahan and his website and social media branding is similar to mine.
Kahan uses similar colours to means embeds his recent album cover as the main header like myself. This is deliberately eye catching and for an artist of his level is important because his fans are likely to buy his product if they can see it. Paul Rand (YEAR) says "design is the silent ambassador of your brand" which reflects the idea that if the product is good and the image behind it is appealing your product is likely to be very successful.
Another example of successful branding is from Counting Crows instagram page during their album release "butter Miracle" (2022). Their consistent use of yellow is very appealing to the eye and constant hone overviewing the page as a whole. It is clear from the image and countdown that something is coming which is a great use of branding and advertising for their album. "Having a countdown timer encourages website visitors to take action before time runs out" is an example of an important point in this scenario. Their countdown is referring to an album launch but could mean anything and therefore a fan is likely to engage to make sure they don't miss out. As a result, this is something I will look to imitate when it comes to my album launch and taking their idea and adapting it to my own brand and theme.
Revenue Model
"Sensible Sundays"
My career venture post university is to run a series of live music shows within the company I work in.
I currently run the Sunday Live Music nights at my pub in soho and I am looking to expand this to other sites in the company where live music could be successful.
The Right Venue
My pub in Soho, The Crown and two Chairmen, has a perfect area designated for the music with a great view, which is important for a venue to work. QUOTE In addition we have a multiple speaker set up, monitors and the ability to go through the pub speakers all around the pub. This works well for solo artists but can be tricky when not all instruments are mixed such as drums. As a result we can generate a professional sound and quality live experience. However, there are better venues in the company with the right management could be run as successful venues. A few examples are as seen below.
The Albany The Sindercombe Social The Pheonix
These three venues are examples of what I feel are currently wasted spaces that could be used to promote live music and new artists.
In my role in the company as an Assistant Manager I am looking to take control of each buisnesses quietest nights in order to drive sales and create consistent spaces for live music to take place. In doing this, it would increase profit in the pubs on their quietest days while also promoting independent artists looking for places to perform. In my own pub, the live music results in an extra two thousand pound in sales every Sunday meaning we have very successful profit and turnover whereas on the rare occasions the ,music is cancelled our guests don't visit and profit plummets. so from a business perspective, live music drives sales and increases the number of spending guests in the business. From an artist point of view, they would be paid £300 for a full two hour set and a free bar tab of £40 which would be the equivalent of five pints. As a musician myself I think this is generous especially if you are starting up.
Achieving A Crowd
Brewery partnerships would be my approach for assembling an audience. As these events would be weekly so I would seek to find a different brewery every week to take over the events in their name in return for a free keg of beer. This would work by having "A Jubel Night at The Pheonix' for example. Jubel branding would be in the advertising and social media campaign in the lead in return for a free keg of their beer meaning we could sell 50 free pints to the first 50 people through the door while been able to sell the remaining 28 pints to make a profit. This not only works for the business but also the brewery as it is free advertising within the company they have a partnership with already. In return guests who enjoy live music will feel rewarded which means they are more likely to return the next week or travel to another venue in the business which builds reputation.
Presentation
https://youtu.be/GKeeMRSu3cU
Bibliography
Counting Crows, (2022) Butter Miracle. Available At: https://www.instagram.com/countingcrows/ (Accessed: 2026).
Raund, P. (YEAR)
Kahan, N (2026) Website. Available At: https://noahkahan.com/ (Accessed: 2026)
